Grow Your Crane Company With
Marketing You Can Actually See
We build, run and track the online system that brings contractors to your cranes, then show you exactly what every dollar produced.
Three Services.
Every Crane In The Yard.
Pick the jobs you want and the the crane you want booked. Every page below is built the same way: found on search, proven lead by lead, tracked in your dashboard.
Operated Crane Service
Crane and operator, booked by the lift. The call that fills next week.
Crane and operator, booked by the lift.
See Operated Marketing →Bare Rental
Long term units on a contractor's site. Fewer calls, bigger contracts.
Long term units on a contractor's site.
See Bare Rental Marketing →Crane Dealer
New and used sales, parts and service. Buyers who search by model.
New and used sales, parts and service.
See Crane Dealer Marketing →One System,
Built To Compound
Every step feeds the next. The data from month one makes month six better, and your sales team only has to close.
A Website Built To Convert
Fast Webflow site with service, city and fleet pages. You own it.
Google Ads That Find Contractors
Search and Business Profile ads with negative keywords managed daily.
SEO And Map Rankings That Compound
Leads nights, weekends and holidays, in every city you serve.
Four Things You Get.
One System That Compounds.
A dashboard nobody else builds, a lead you can hear, an ad per lift, and a page per crane. Click through to see each one.
A dashboard nobody else builds, a lead you can hear, an ad per lift, and a page per crane. Tap through to see each one.
See What Your Market Is Asking For
Every tagged lead feeds one dashboard you can open any time: which units get requested, what the jobs are, and how heavy they run. It tells you what to bid, what to buy next and what to stop advertising.
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You Can Hear Every Lead We Count
A lead is a real person, in your area, with a real lift. Spam, job seekers and robocalls are tagged and never counted. Your team can log in, read the tags and listen to the calls, so you never take our word for a number.
An Ad Written For The Job, Not The Crane
Estimators do not search for a crane model. They search for the lift. So the ad speaks to the job, lands on the model page, and only runs on the searches that turn into quotes.
A Model Page Your Estimators Actually Use
Every unit in your fleet gets its own page: capacity, boom, tip height and the load chart, with a quote button that goes straight to your dispatcher. This is the page that gets you on the bid list, and it is the page Google ranks.
Every Lead.
Every Source.
Every Dollar.
Every call and form is recorded, transcribed and tagged by source. Your dashboard shows leads, job types, quotes and close rates, and your CFO can verify all of it in CallRail anytime.
Month One Builds It.
Month Six Compounds It.
Nobody should promise booked cranes in week one. Here is the honest sequence, and where organic starts stacking on top of paid.
Nobody should promise booked cranes in week one. Here is the honest sequence.
Setup
Site live, tracking installed, first leads in days.
Momentum
Ads at full speed, real data coming in.
Optimization
Cost per lead drops, first organic rankings.
Compounding
SEO stacks on paid, more cities ranking.
Full Compound
Predictable pipeline, known cost per booked job.
Scaled To Your Fleet
Typical monthly lead volume once campaigns settle
Single boom truck, owner answering the phone.
A real dispatch operation with someone qualifying calls.
Multi crew, multi location, several service areas.
Crane Companies
Growing With Us
After our trial period we looked back into our numbers and are seeing momentum and success. We like the direction we’re heading and looking forward to the next steps.
Our experience working with Z&M has been exceptional. Their marketing strategies have significantly increased our leads and we are excited about the direction moving forward.
One of the things I appreciate most is how responsive they are. We’ve tripled our business in the past 12 months.
Two People Who Have Heard
10,000 Crane Calls
No account managers, no handoffs. Richie and Nick build every account, review the calls and get on the monthly walkthrough themselves.
"You should be skeptical. Most crane owners who call us have been burned once already. That is why we show the numbers before we ask for anything."
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Richie Zarnicki
Runs strategy and the client relationship. The voice on the video and on your monthly call.
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Nick McKenzie
Builds the websites, the ad accounts and the reporting. Six years hands-on in Google Ads for crane companies.
Pick Your Target.
We Build Toward It.
Every plan includes the same system. The difference is how much lead volume we build toward. We match you to the right one on the call.
Every plan includes the same system. The difference is how much lead volume we build toward.
For a single crane or small crew getting found online for the first time.
For a fleet running several cranes that wants predictable quoted work.
For multi crew fleets working across several service areas.
Us vs. An Agency
vs. A New Hire
Most crane companies weigh three options when they want more work. Here is how they stack up on the things that actually decide whether the phone rings.
Crane Marketer
Built for crane. Crane-only growth team.
General Marketing Agency
Works across every industry
In-House Marketing Hire
One full-time employee
A full crane-only team, every lead tracked to its source, and nothing locked in.
Questions Owners Ask
Before They Start
The same six questions come up on every first call. Here is the short version.
Will this get me booked work, or just leads?
We only count a lead if it passes four quality tests, and we track what happens after it reaches you. Quotes and close rates sit on the same dashboard as the lead count.
How many leads will I get?
It depends on your market, your service area and how many cranes you run. Across the accounts we run today it ranges from about 10 to 40 leads a month for a small fleet up to 40 to 150 for a large one. We will give you a realistic range for your area before you sign anything.
How fast will I see results?
First leads usually arrive within one to three days of the campaigns going live. Cost per lead starts coming down around month three, and the SEO and Business Profile work starts stacking on top of paid from around month five.
What if it does not work? Am I locked in?
No. Everything runs month to month with 30 days notice. There is no twelve month contract and no early termination fee. If the numbers are not moving, you can stop.
What do you need from me?
About ten minutes of your time: website access, domain access, Google Business Profile access, and Google Ads access if you already run ads. After that we handle the build.
What does it cost?
We match you to a plan on the call, because the right one depends on your market and how many cranes you run. What we can say now: we recommend at least $2,000 a month in ad spend, cost per lead across our accounts sits around $60 to $120, and the average quoted lift is about $2,800.
See What Your Market Is Worth
Before You Spend A Dollar
We pull the search volume, competition and cost per lead for your service area and walk you through it on a short call. No pitch.
- Monthly crane searches in your market
- Who is already running ads against you
- Realistic cost per lead and lead range for your fleetRealistic cost per lead for your fleet
We work with one crane company per service area. If yours is taken, we will say so.
We work with one crane company per service area. If yours is taken, we will say so.