Grow Your Crane Company.
Actually See What’s Working.
We build, run and track the online system that brings contractors to your cranes, then show you exactly what every dollar produced.
Matt’s Results,
In His Own Words
Matt and his wife started Patriot Lifting seven years ago with one boom truck. By the time they called us, the fleet was eight cranes and the work still came from daily cold calls. This is his account of what changed, including the part where he left and came back.
Picking a clip loads it in the player above with the sound on.
If I lost everything, I'd be gathering up a crane and I'd be calling y'all.
More Calls Now, Or Proof First
Most owners start with the Free Month to get their real numbers, then grow them with the Growth Trial.
50% More Calls And Forms In 60 Days, Or It’s Free
You get a new website, your Google Business Profile and Google Ads, all at half price for 60 days.
See Which Calls Turn Into Booked Crane Jobs, For Free
You get every call and form tracked for 30 days, tagged by where it came from, with a dashboard that shows which ones became quotes.
Book More Jobs For Your
Boom Trucks
Pick the service you sell, then the crane you want booked. Each one gets its own pages, its own ads and its own call tracking.
Operated Crane Service
Crane and operator, booked by the lift. The call that fills next week.
Crane and operator, booked by the lift.
See Operated Marketing →Bare Rental
Long term units on a contractor's site. Fewer calls, bigger contracts.
Long term units on a contractor's site.
See Bare Rental Marketing →Crane Dealer
New and used sales, parts and service. Buyers who search by model.
New and used sales, parts and service.
See Crane Dealer Marketing →Five Steps From A Search
To A Booked Job
Each step feeds the next. What we learn in month one makes month six better, and your team only has to close.
A Website Built To Convert
A fast site with service, city and fleet pages, built to get the call.
Google Ads That Find Contractors
Search and Business Profile ads with negative keywords managed daily.
SEO And Map Rankings That Compound
Leads nights, weekends and holidays, in every city you serve.
Four Things You See
Every Month
What your market asks for, every call recorded, an ad for each lift and a page for each crane. Click through to see each one.
What your market asks for, every call recorded, an ad for each lift and a page for each crane. Click through to see each one.
See What Your Market Is Asking For
Every tagged lead feeds one dashboard you can open any time: which units get requested, what the jobs are, and how heavy they run. It tells you what to bid, what to buy next and what to stop advertising.
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You Can Hear Every Lead We Count
A lead is a real person, in your area, with a real lift. Spam, job seekers and robocalls are tagged and never counted. Your team can log in, read the tags and listen to the calls, so you never take our word for a number.
An Ad Written For The Job, Not The Crane
Estimators do not search for a crane model. They search for the lift. So the ad speaks to the job, lands on the model page, and only runs on the searches that turn into quotes.
A Model Page Your Estimators Actually Use
Every unit in your fleet gets its own page: capacity, boom, tip height and the load chart, with a quote button that goes straight to your dispatcher. This is the page that gets you on the bid list, and it is the page Google ranks.
Know What
Every Call
Was Worth
Every call and form is recorded, transcribed and tagged by source. You see leads, job types, quotes and close rates in one place, and you can check any of it yourself.
Day 60 Is The Minimum.
Month Six Is The Goal.
The Growth Trial gets you to 50% more calls and forms by day 60. After that, organic search starts stacking on top of paid.
The Growth Trial gets you to 50% more calls and forms by day 60. After that, organic search starts stacking on top of paid.
Setup
Site and ads live, every call tracked, first leads in 3 to 5 business days.
Day 60 Checkpoint
Calls and forms up at least 50%, or it’s free until they are.
Optimization
Cost per lead drops, first organic rankings.
Compounding
SEO stacks on paid, more cities ranking.
Full Compound
Predictable pipeline, known cost per booked job.
Scaled To Your Fleet
Typical monthly lead volume once campaigns settle
Single boom truck, owner answering the phone.
A real dispatch operation with someone qualifying calls.
Multi crew, multi location, several service areas.
What Owners Say
Once The Calls Come In
After our trial period we looked back into our numbers and are seeing momentum and success. We like the direction we’re heading and looking forward to the next steps.
Our experience working with Z&M has been exceptional. Their marketing strategies have significantly increased our leads and we are excited about the direction moving forward.
One of the things I appreciate most is how responsive they are. We’ve tripled our business in the past 12 months.
Two People Who Have Heard
10,000 Crane Calls
No account managers, no handoffs. Richie and Nick build every account, review the calls and get on the monthly walkthrough themselves.
"You should be skeptical. Most crane owners who call us have been burned once already. That is why we show the numbers before we ask for anything."
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Richie Zarnicki
Runs strategy and the client relationship. The voice on the video and on your monthly call.
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Nick McKenzie
Builds the websites, the ad accounts and the reporting. Six years hands-on in Google Ads for crane companies.
Start At Half Price.
Then Keep What Works.
Every client starts the same way. After day 60, you stay month to month on a plan sized to your fleet.
Every client starts the same way. After day 60, you stay month to month on a plan sized to your fleet.
We track every call and form for 30 days to set your starting number. Free, no contract, no card.
A new website and Google Ads at half price. If your calls and forms are not up 50% by day 60, our work is free until they are.
Sized to your cranes and service area. We set your next target together on a 15-minute call. Cancel with 30 days' notice.
Us vs. An Agency
vs. A New Hire
Most crane companies weigh three options when they want more work. Here is how they stack up on the things that actually decide whether the phone rings.
Crane Marketer
Built for crane. Crane-only growth team.
General Marketing Agency
Works across every industry
In-House Marketing Hire
One full-time employee
A crane-only team, every call tracked to its source, and 50% more calls in 60 days or it’s free.
Questions Owners Ask
Before They Start
The same six questions come up on every first call. Here is the short version.
Will this get me booked work, or just leads?
We only count a lead if it passes four quality tests, and we track what happens after it reaches you. Quotes and close rates sit on the same dashboard as the lead count.
How many leads will I get?
It depends on your market, your service area and how many cranes you run. Across the accounts we run today it ranges from about 10 to 40 leads a month for a small fleet up to 40 to 150 for a large one. We will give you a realistic range for your area before you sign anything.
How fast will I see results?
Most owners see their first new leads 3 to 5 business days after the website and ads go live, sometimes 7 to 10. Day 60 is when we count your calls and forms against where you started.
What if it does not work? Am I locked in?
Your free month sets your starting number, and we compare against the same weeks of the year. If your calls and forms are not up 50% by day 60, our work is free until they are. You still pay Google for your ads. If you would rather stop, the website is yours to buy at a discount. After the trial, it is month to month.
What do you need from me?
About ten minutes of your time: website access, domain access, Google Business Profile access, and Google Ads access if you already run ads. After that we handle the build.
What does it cost?
The first two months are half price, and you see full pricing before you start. We recommend at least $2,000 a month in ad spend, which goes straight to Google. Cost per lead across our accounts sits around $60 to $120.
Start With A Growth Trial
Or A Free Month
Tell us where you are and what you run. You hear back within one business day with the right start for your company.