Crane Dealer Marketing
That Puts Your Inventory In Front Of Buyers First
Crane buyers search by make, model, year and hours, and they search the listing sites first. We build an inventory page per unit that ranks next to those sites, run ads on the exact model searches, and track every inquiry to the sale.
If It Lifts, We Market It.
Model pages, load charts and campaigns built around the exact units in your yard. Brand names belong to their owners.
Three Buyers Who Search For Iron
A crane sale starts as a model search, weeks or months before anyone calls. The pages have to carry what a listing site carries, and more.
Fleet Owners Adding Capacity
Know the model they want. Search year, hours and price range, then call three dealers.
Owner-Operators Starting Out
Boom trucks and small RTs. They search financing terms as hard as they search cranes.
Buyers Outside Your Market
Half your inquiries ship. They want photos, inspection reports and freight before a visit.
"60 ton crane for sale", "used 60 ton crane", "boom truck for sale near me"
Tracked and tagged by unit, buyer type and location
Walk-around, inspection report, financing and freight logged against the lead
Unit sold. The lead log shows which listing page and which ad started it
The Categories That Move On Your Lot
Each category gets its own inventory hub, its own ad group on model searches and its own tag in the lead log, new and used.
All Terrain Crane Marketing
View Page →Boom Truck Marketing
View Page →Carry Deck Marketing
View Page →Crawler Crane Marketing
View Page →Mobile Crane Marketing
View Page →Rough Terrain Marketing
View Page →An Inventory Page That Beats The Listing Sites
Every unit on the lot gets its own page: year, hours, boom, photos, inspection report and the spec sheet. It ranks for the model search, the inquiry lands tagged with the unit, and nothing is buried behind a listing site login.
See What Your Market Is Asking For
Every tagged lead feeds one dashboard you can open any time: which units get requested, what the jobs are, and how heavy they run. It tells you what to bid, what to buy next and what to stop advertising.
Questions Crane Dealers Ask Us
We already list on the big equipment sites. Why do we need our own pages?
Because the listing sites rank for your inventory and sell the click to your competitors. A page per unit on your own site ranks next to them, keeps the inquiry yours, and tells you which unit and which ad started the sale.
What counts as a lead on your reports?
A buyer asking about a unit you actually have, with a budget, a timeline and a location. Tire kickers, spam and parts calls are tagged and never counted. Your team can audit every call.
How long before this produces anything?
Model search ads produce inquiries inside the first week. Inventory pages rank over three to six months and keep ranking as units turn over. Month-to-month the whole way, 30 days notice.
See What Crane Buyers Are Searching For In Your Market
Search volume, competition and cost per lead for your service area, on a short call. No pitch.