PREPARED FOR [COMPANY NAME]

Choose YourCrane Marketing Plan.

Here's what we'd set up for you, what it costs, and what happens after the free month. Every call gets tracked, so you'll know what's working and what isn't. Month to month, cancel anytime.

Month To Month
Verified In CallRail
Only In Crane, 7+ Years
AC
Overview
Leads
Insights
Revenue
Ask
Settings
Example Crane Service
/
Overview
Owner
AC
Overview
October so far · Oct 1 to 19 · updated Oct 17
Last week
This month
Last month
90 days
YTD
Custom
QUALIFIED LEADS
26
23 calls · 3 forms · down 42% vs Sep 1 to 19
HIGH-VALUE JOBS
9
35% of leads · largest is a 190 t culvert set
READY TO QUOTE
14
54% of leads · 6 more need a site visit
QUOTED
$9,376
6 jobs quoted · 20 not quoted yet
ESTIMATED PIPELINE
$26k to $130k
26 leads × $1k to $5k · see the math
Lead funnel · this month
What came in, what is ready to quote, what got quoted
LEADS IN
26
100%
23 calls · 3 forms
QUOTABLE
20
77%
6 budget-only or waiting on specs
READY TO QUOTE
14
54%
6 more need a site visit
QUOTED
6
23%
$9,376 in quotes
Qualified leads by month
People, not calls · October is month to date
0
Apr
22
May
32
Jun
66
Jul
50
Aug
64
Sep
26
Oct
Lead sources
Where qualified leads came from
Google Ads
20
77%
Google My Business
2
8%
Direct
2
8%
Google Organic
1
4%
Other
1
4%
Top job types
8 of 13 shown
HVAC Lift
4
15%
Crane Inquiry
3
12%
Machinery Move
3
12%
Roofing Material
3
12%
Heavy Machine Lift
3
12%
Planning status
Where each lead stands, from the call
Ready to quote
14
54%
Needs site visit
6
23%
Budget inquiry only
4
15%
Needs engineering
1
4%
Scheduling only
1
4%
Sample Data · Aero Crane Service
1
Qualified leads, not call counts
2
What's ready to quote today
3
Dollars quoted this month
4
Where every lead came from
TRUSTED BY CRANE COMPANIES ACROSS THE U.S.
PATRIOT LIFTING
MR. CRANE
LIFT IT CRANE
HEAVE-HO CRANE
LASER CRANE SERVICE
AERO CRANE SERVICE
ALBUQUERQUE CRANE SERVICES
CEI CRANE & RIGGING
BAXTER CRANE
TR CRANE
STARRETT SERVICE
ADAMS CRANE
KNOX CRANE
ACH CRANE
DEER CREEK TRUCK SALES
FIRST FLEET TRUCK SALES
JJ CURRAN CRANE
MARKETING PACKAGES

Keep Your Cranes Booked.Pick How Fast You Get There.

Month to month, cancel anytime
Every call and form gets tracked, so you know where the money went

Month to month, cancel anytime. Every call and form gets tracked, so you know where the money went.

One booked crane job could pay for the entire month of marketing.

Everything Included, Line By Line

Tap a package to see what's in it and how fast we get it done.

Lead Gen
Advanced
Partner
Service
Lead Gen
Advanced
MOST CHOSEN
Partner
LEAD GENERATION
Best for
Boom trucks up to 40 ton, one yard
Fleets up to 110 ton
200–300 ton, tower cranes, large fleets
Qualified leads
Goal: 33% more qualified leads by month 3, measured against your free month
Goal: 66% more qualified leads by month 3, measured against your free month
Goal: double your qualified leads by month 3, measured against your free month
Google Ads creation & management
Google Guarantee, Search Ads, Google Business, YouTube Ads
Done in 3 days
One campaign: your boom trucks, your area
One campaign per service: rental, rigging, operated lifts
A campaign for every industry and crane type you serve, per yard
Website development
Included with marketing
Done in 30 days (based on your feedback)
New site on Webflow: a home page, a few industry and service pages, one crane page
New site on Webflow with a page for every industry, service, crane and city you serve, plus safety
Everything in Advanced, scaled to your whole territory: 500+ pages so you show up in every city you cover
Search engine ranking
Within 30 days
Basic
Premium
Advanced
LLM ranking
Leads from people searching on ChatGPT
Within 30 days
Google Business high ranking
Done in 1 day
Google Reviews
Auto-sent after each job
Ongoing
with CRM access
with CRM access
SALES TRACKING & REPORTS
Real-time call summaries
Every day
Source tracking
Calls and form submissions
Every day
Contact details
For every inbound lead
Every day
Custom dashboard
Every call, where it came from, what it turned into
Live from day 1
Weekly reports
What came in, what it cost, what we're doing about it
Every Monday
CRM × CallRail integration
Ongoing
Chatbot
Qualifies and disqualifies leads on your website
Ongoing
Voice AI assist
Missed calls answered after hours, the quote request texted to you
Ongoing
ONLINE VISIBILITY
Website updates
Ongoing
Google review sending
Ongoing
Who you serve pages
A page for each type of contractor who hires you
Done in 30 days
Your top 5 contractor types
Your top 10 industry pages
Every industry you lift for, each with its own page
Fleet page
Per crane
Done in 30 days
Basic section on a page
Crane fleet & crane details
Detailed, with search, plus crane type pages (boom truck rental, crawler crane rental, etc.)
Service pages
Crane service, rigging, heavy haul, machinery moving
Done in 30 days
Partial
Full
Sub-niche pages for rigging, heavy haul, machinery moving, etc.
City pages
Cities you serve
Done in 30 days
15 city pages around your yard
50 city pages across your metro
Every city and county in your territory, 500+ pages
Campaigns per industry
Separate ads and landing pages for each industry you lift for
Your top 3 industries
Every industry you serve, each with its own ads and pages
Territory SEO
Pages written to rank where the work is
Your city
Your metro area
Every county you cover, updated as you add yards or cranes
Extra pages
Case studies, estimate process, inspection process, intake forms
Done in 30 days
Custom video
Per site page
Done in 30 days, then ongoing
1 video shoot covering: top-fold video for every page, customer testimonial, homepage intro, contact page video
Everything in Advanced, plus a video on each service page
INVESTMENT
Website is yours
After 4 paid months
After 4 paid months
After 2 paid months
Website
Included with marketing
Fix current site or new structure
$5,097 value
$10,097 value
Google Ads budget
Suggested Budgets
~$2,000/mo
$2,000–$3,000/mo
$4,000–$5,000/mo
Crane Marketer fee
Month to month
$1,697/mo
Month to month
$3,597/mo
First 2 months 50% off
Month to month
$4,597/mo
First 2 months 50% off
Total investment
Ads + Crane Marketer
~$3,697/mo
$5,597–$6,597/mo
$8,597–$9,597/mo
Expected qualified leads
Goal: 33% more qualified leads by month 3, measured against your free month
Goal: 66% more qualified leads by month 3, measured against your free month
Goal: double your qualified leads by month 3, measured against your free month
What it takes to break even
2 boom truck jobs at ~$2,000
1 operated lift at ~$6,000
1 multi-day lift at ~$9,000
Lead Gen Package
Advanced Package
Partner Package
Advanced Package

Your Google Ads budget goes straight to Google. It's separate from our fee. Lead goals are measured against your free month of call tracking. Job values are ballpark for each fleet size.

PROOF OF CONTRACTOR LEADS

We’ve Brought In
Quick Picks To 500-Ton Lifts.

These are the kinds of requests that come in from contractors once your system is live. Every one is recorded, summarized and tied to the search that sent it.

Quick pick · 1 ton
Rigging & machinery
350 ton
500 ton
Tower & 12-month rentals
Tower & 12-month
QUICK PICK
CALL

HVAC Unit Lift

Set a rooftop condenser, half-day job

1–3 ton
Google Ads
CITY SEARCH (SEO)
CALL

City-Specific Request

Residential lift found through a city page

2 ton
Google Organic
RIGGING
FORM

Rigging & Machinery Mover

Relocate CNC machines across a plant

8–20 ton
Google Business
MAJOR LIFT
CALL

350-Ton Rental Request

Operated rental to set bridge beams

350 ton
Google Ads
MAJOR LIFT
CALL

500-Ton Rental Request

Heavy component lift, multi-day

500 ton
Google Ads
LONG-TERM
FORM

Tower Crane Rental Request

Mid-rise build, erect and dismantle

Tower crane
ChatGPT
LONG-TERM
CALL

12-Month Rental Request

Plant expansion, monthly rate quote

12 months
Google Ads

Every Request, Fully Tracked

Call recording, AI summary, contact details, lead source and estimated job value, in your dashboard the same day.

Examples of request types our crane clients receive. Details shown are representative.

THE DASHBOARD

This Is What You'll Open
Every Monday Morning.

Your calls, your numbers, in plain words. No pie charts, no vanity numbers. The screen below is the same one our crane clients open, with sample data.

AC
Overview
Leads
Insights
Revenue
Ask
Settings
ZM
Example Crane Service
/
Overview
Owner
AC
Overview
October so far · Oct 1 to 19 · updated Oct 17
Last week
This month
Last month
90 days
YTD
Custom
QUALIFIED LEADS
26
23 calls · 3 forms · down 42% vs Sep 1 to 19
HIGH-VALUE JOBS
9
35% of leads · largest is a 190 t culvert set
READY TO QUOTE
14
54% of leads · 6 more need a site visit
QUOTED
$9,376
6 jobs quoted · 20 not quoted yet
ESTIMATED PIPELINE
$26k to $130k
26 leads × $1k to $5k · see the math
Lead funnel · this month
What came in, what is ready to quote, what got quoted
LEADS IN
26
100%
23 calls · 3 forms
QUOTABLE
20
77%
6 budget-only or waiting on specs
READY TO QUOTE
14
54%
6 more need a site visit
QUOTED
6
23%
$9,376 in quotes
Qualified leads by month
People, not calls · October is month to date
0
Apr
22
May
32
Jun
66
Jul
50
Aug
64
Sep
26
Oct
Lead sources
Where qualified leads came from
Google Ads
20
77%
Google My Business
2
8%
Direct
2
8%
Google Organic
1
4%
Other
1
4%
Top job types
8 of 13 shown
HVAC Lift
4
15%
Crane Inquiry
3
12%
Machinery Move
3
12%
Roofing Material
3
12%
Heavy Machine Lift
3
12%
Planning status
Where each lead stands, from the call
Ready to quote
Have what is needed to quote
14
54%
Needs site visit
Visit the site before pricing
6
23%
Budget inquiry only
Ballpark only · low signal
4
15%
Needs engineering
Waiting on specs from caller
1
4%
Scheduling only
Already quoted · setting dates
1
4%
Sample Data · Aero Crane Service
1
Qualified leads, not call counts
2
What's ready to quote today
3
Dollars quoted this month
4
Where every lead came from
QUALIFIED LEADS
26
23 calls · 3 forms · down 42% vs Sep 1 to 19
HIGH-VALUE JOBS
9
35% of leads · largest is a 190 t culvert set
Lead funnel · this month
What came in, what is ready to quote, what got quoted
LEADS IN
26
100%
23 calls · 3 forms
QUOTABLE
20
77%
6 budget-only or waiting on specs
READY TO QUOTE
14
54%
6 more need a site visit

Qualified Leads, Not Call Counts

A lead is a person with a job, not a phone ringing. Twenty-six leads is twenty-six people, with calls and forms shown underneath so nothing is double counted.

Planning status
Where each lead stands, from the call
Ready to quote
Have what is needed to quote
14
54%
Needs site visit
Visit the site before pricing
6
23%
Budget inquiry only
Ballpark only · low signal
4
15%

What Is Ready To Quote

Every call is sorted by what it needs next: ready to quote, needs a site visit, waiting on specs. Your project manager sees the fourteen to call back first.

This month in plain words
From your calls and forms · refreshed Oct 17
26 qualified leads so far in October. 6 jobs quoted for $9,376. Google Ads brought 20 of the 26. Most requests are quick turnarounds: 20 of 26 are one-day or hourly jobs. HVAC lifts are the most common request.
• 14 leads are ready to quote now. Another 6 need a site visit before pricing, which is the biggest thing holding quotes back.
• The largest opportunities are the 190 t culvert set on Route 91 in Enfield and the wastewater plant bid in Bristol.
• Callers mostly ask for right-sized equipment: operated crane service, boom trucks, and the smallest crane available.
Summaries come from call recordings and can contain mistakes. Numbers above the summary are exact counts.
High-value jobs · 9
Flagged for size, complexity or revenue potential

This Month In Plain Words

A short summary written from your call recordings. What came in, what is holding quotes back, which jobs are the big ones. Marked as from your calls, with a note that it can contain mistakes.

1 of 26 on this page
Listen to the call
LEAD · CAL35D354
Move air handler into church basement mechanical room
Oct 14, 2026 · 2:46 PM · 5 days ago · Call · Google My Business
Needs site visit
High-value
Repeat customer · 6 prior
Job type
Machinery Move
Planning stage
Needs site visit
Duration
Quick pick
Call length
2m 50s
CALL SUMMARY · FROM THE CALL
[Customer] from a plumbing and heating contractor called about crane rental and rigging to move an air handler into the basement of a church in Chicopee. Access is an exterior door to a stairwell. The caller asked for photos of the doorway and stairwell plus equipment submittals by email.
Summary comes from the call recording and can contain mistakes.
EVERY CALL, WITH THE RECORDING

Click Any Lead
And Hear The Call.

Who called, where they found you, what the job is, what it weighs, what it was quoted at, and the recording. The summary comes from the call itself, so the quote is half done before you call back.

This is the same dashboard you get in the free month, on your own number.

AFTER THE FREE MONTH

Stay, Switch Or Cancel.
You Always Know Where You Stand.

No contract, no surprises. Here's what happens with the marketing and the website after your free month, whichever way you go.

01

After The Free Month

Pick a package and keep going at full price.
You own your current website.
We can build you a new one, included with marketing.
03

Cancel And Go Back To Your Old Site

No new site needed.
We put your old website back up at no extra fee.
04

Cancel But Keep The New Website

Pay only the remaining balance.
Subtract what you have already paid for marketing from the website balance.
Advanced Package website: $5,097
Partner Package website: $10,097

Website Ownership Timeline

Month 1
Free month: dashboard live, your calls tracked
Month 2
Marketing starts, site build begins
Month 3
Site live, full monthly marketing
Month 4
Website is yours (month 2 on Partner)

Example: Cancel Early, Keep The New Site

ADVANCED PACKAGE
WEBSITE BALANCE
$5,097
−
PAID (1 MO × $3,597)
$3,597
=
LEFT TO OWN IT OUTRIGHT
$1,500

On Advanced, stay 4 months and the balance drops to $0. On Partner it takes 2. Either way the website is yours.

STRAIGHT ANSWERS

Questions Owners Ask
Before They Start

STATIC IMAGE · photo of Nick and Richie or a dashboard still (Nick uploads)

The same six questions come up on every first call. Here are the short answers.

Will this get me booked work, or just leads?

We only count a lead if it passes four quality tests, and we track what happens after it reaches you. Quotes and close rates sit on the same dashboard as the lead count.

How many leads will I get?

It depends on your market, your service area and how many cranes you run. Across the accounts we run today it ranges from about 10 to 40 leads a month for a small fleet up to 40 to 150 for a large one. We will give you a realistic range for your area before you sign anything.

How fast will I see results?

First leads usually arrive within one to three days of the campaigns going live. Cost per lead starts coming down around month three, and the SEO and Business Profile work starts stacking on top of paid from around month five.

What if it does not work? Am I locked in?

No. Everything runs month to month with 30 days notice. There is no twelve month contract and no early termination fee. If the numbers are not moving, you can stop.

What do you need from me?

About ten minutes of your time: website access, domain access, Google Business Profile access, and Google Ads access if you already run ads. After that we handle the build.

What does it cost?

We match you to a plan on the call, because the right one depends on your market and how many cranes you run. What we can say now: we recommend at least $2,000 a month in ad spend, cost per lead across our accounts sits around $60 to $120, and the average quoted lift is about $2,800.