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See Every Call, Quote And Job Before You Spend A Dollar On Ads.

This is the dashboard our crane clients open on a Monday morning, shown here with sample data. Let us connect it to your own calls for a month, free, so the first conversation we have is about your numbers, not ours.

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Aero Crane Service / Overview
Owner AC
Overview
October so far · Oct 1 to 19 · updated Oct 17
Last weekThis monthLast month90 daysYTDCustom
QUALIFIED LEADS
26
23 calls · 3 forms · down 42% vs Sep 1 to 19
HIGH-VALUE JOBS
9
35% of leads · largest is a 190 t culvert set
READY TO QUOTE
14
54% of leads · 6 more need a site visit
QUOTED
$9,376
6 jobs quoted · 20 not quoted yet
ESTIMATED PIPELINE
$26k to $130k
26 leads × $1k to $5k · see the math
Lead funnel · this month
What came in, what is ready to quote, what got quoted
Open leads ›
LEADS IN 26100%
23 calls · 3 forms
QUOTABLE 2077%
6 budget-only or waiting on specs
READY TO QUOTE 1454%
6 more need a site visit
QUOTED 623%
$9,376 in quotes
Qualified leads by month
People, not calls · October is month to date
0
Apr
22
May
32
Jun
66
Jul
50
Aug
64
Sep
26
Oct
Lead sources
Where qualified leads came from
View by source ›
Google Ads
2077%
Google My Business
28%
Direct
28%
Google Organic
14%
Other
14%
Top job types
8 of 13 shown
View all 13 ›
HVAC Lift
415%
Crane Inquiry
312%
Machinery Move
312%
Roofing Material
312%
Heavy Machine Lift
312%
Planning status
Where each lead stands, from the call
Ready to quoteHave what is needed to quote
1454%
Needs site visitVisit the site before pricing
623%
Budget inquiry onlyBallpark only · low signal
415%
Needs engineeringWaiting on specs from caller
14%
Scheduling onlyAlready quoted · setting dates
14%
This month in plain words
From your calls and forms · refreshed Oct 17

26 qualified leads so far in October. 6 jobs quoted for $9,376. Google Ads brought 20 of the 26. Most requests are quick turnarounds: 20 of 26 are one-day or hourly jobs. HVAC lifts are the most common request.

  • 14 leads are ready to quote now. Another 6 need a site visit before pricing, which is the biggest thing holding quotes back.
  • The largest opportunities are the 190 t culvert set on Route 91 in Enfield and the wastewater plant bid in Bristol.
  • Callers mostly ask for right-sized equipment: operated crane service, boom trucks, and the smallest crane available.
Summaries come from call recordings and can contain mistakes. Numbers above the summary are exact counts.
Ask about this month
Open Ask ›
Which of the 14 ready-to-quote leads should we call first?
What would the 26 leads be worth if they all closed?
Is it normal that most jobs are one-day jobs?
High-value jobs · 9
Flagged for size, complexity or revenue potential
View all 9 ›
DATETYPEJOBJOB TYPEWEIGHTSOURCESTAGE
Oct 14CallMove air handler into church basement mechanical roomChicopee, MAMachinery Move1 to 3 tGoogle My BusinessNeeds site visit
Oct 14FormReplace pumping stack with three pumps and pipingEast Hartford, CTMachinery Moveunder 1 tGoogle OrganicNeeds site visit
Oct 13CallSite visit and bid for crane services at wastewater plantBristol, CTInfrastructure6 tGoogle My BusinessNeeds site visit
Oct 8CallSet box culvert on Route 91 highway projectEnfield, CTCivil Construction190 tGoogle AdsNeeds engineering
Oct 2CallRent 60-ton truck crane for union job, possible second dayNew London, CTCrane Inquiry60 t craneGoogle AdsReady to quote
Sample Data · Aero Crane Service

Qualified leads · Lead funnel · Lead sources · Planning status · Plain-words summary · Every call with the recording

WHAT IS ON THE SCREEN

The Four Things A Crane Owner Needs To Know Each Week

No pie charts, no vanity numbers. Leads are people, not calls. Every estimate shows its math.

QUALIFIED LEADS
26
23 calls · 3 forms
HIGH-VALUE JOBS
9
35% of leads
READY TO QUOTE
14
54% of leads

Qualified Leads, Not Call Counts

A lead is a person with a job, not a phone ringing. Twenty-six leads is twenty-six people, with calls and forms shown underneath so nothing is double counted.

Planning status
Ready to quote
14
54%
Needs site visit
6
23%
Budget inquiry only
4
15%
Needs engineering
1
4%

What Is Ready To Quote

Every call is sorted by what it needs next: ready to quote, needs a site visit, waiting on specs. Your project manager sees the fourteen to call back first.

This month in plain words

26 qualified leads so far in October. 6 jobs quoted for $9,376. Google Ads brought 20 of the 26.

14 leads are ready to quote now. Another 6 need a site visit before pricing.

This Month In Plain Words

A short summary written from your call recordings. What came in, what is holding quotes back, which jobs are the big ones. Marked as from your calls, with a note that it can contain mistakes.

1 of 26 on this page
Listen to the call
LEAD · CAL35D354
Move air handler into church basement mechanical room
Oct 14, 2026 · 2:46 PM · 5 days ago · Call · Google My Business
Needs site visit
High-value
Repeat customer · 6 prior
Job type
Machinery Move
Planning stage
Needs site visit
Duration
Quick pick
Call length
2m 50s
CALL SUMMARY · FROM THE CALL

A plumbing and heating contractor called about crane rental and rigging to move an air handler into the basement of a church in Chicopee. Access is an exterior door to a stairwell. The caller asked for photos of the doorway and stairwell plus equipment submittals by email.

Summary comes from the call recording and can contain mistakes.
EVERY CALL, WITH THE RECORDING

Your Project Manager Listens Back Before Calling Anyone Again

Each call gets a record: who called, where they found you, what the job is, what it weighs, what it was quoted at, and the recording. The summary is written from the call, so the quote is half done before the callback.

Marked as from your calls. The product is never described as AI, and anything that looks wrong is flagged, not hidden.

THE FREE MONTH

Thirty Days On Your Calls. Then Decide With Numbers.

Most crane companies buy marketing on a promise. We would rather you buy it on a report. For one month we connect your call tracking, tag every call and form, and hand you this dashboard with your numbers in it. No ads, no website work, nothing to cancel.

Start My Free Month
BY DAY 30 YOU WILL KNOW
Which source sends the jobs you actually quote
Google Ads, Google Business Profile, direct, organic. By quoted dollars, not clicks.
What a lead is worth to you
Low and high estimates per lead, with the math shown, then your real quotes as they land.
Which calls your team is missing
Ready to quote, needs a site visit, waiting on specs. The callbacks that slipped.
Whether ads are worth it in your market
If the month says no, we tell you. You keep the dashboard either way.
1
2
3
DAY 1

We Connect Your Calls

Have CallRail? We plug in. If not, we set one up in about twenty minutes and forward your main line. Callers notice nothing.

You get: call tracking that is yours to keep
DAYS 2 TO 29

Every Call Gets Tagged

Source, job type, weight, planning stage, quote and the recording. The dashboard fills as the month goes, and you can open it any day.

You get: this dashboard, with your numbers
DAY 30

We Walk Through It Together

One hour. Every call and form on the screen, what got quoted, what stalled, and what we would do first if we ran your ads and site.

You get: a plan, or a clear no
Free for thirty days. No contract, no card. Plans run month to month after that if you want us to, and the data is yours either way.

What We Need From You

Less than an hour of your time in the whole month.

Your CallRail login, or twenty minutes to set one up
Your main line, so calls keep coming to you as they do today
Which cranes you run and where you will travel
A project manager or owner we can ask about three or four calls

What Happens At Day 30

The conversation is about your calls, not our pitch.

One hour, every call and form on the screen
Which sources sent the jobs you actually quoted
What we would do first if we ran your ads and site
Plans run month to month if you want us to. If not, the data is yours
BEFORE YOU START THE MONTH

Questions Owners Ask About The Free Month

The same questions come up every time. Here is the short version.

Does the free month cost anything?

No. Call tracking, tagging, the dashboard and the walkthrough are free for thirty days. If you need a new CallRail account, that account is yours and billed by CallRail directly.

We already have call tracking. Do we start over?

No. If you are on CallRail we connect to the account you have. Nothing moves and nothing is renumbered.

Do you need our Google Ads or website login?

Not for the free month. We only need the calls. Ads and website access come later, and only if you decide to continue.

What happens to the data after the month?

It is yours. The call tracking account and everything in it stays with you whether or not we keep working together.

Will callers notice anything different?

No. Your main line keeps ringing where it rings today. Tracking happens behind it.

What if we decide not to continue?

Then we part ways with a month of clean numbers and a walkthrough you did not have before. There is nothing to cancel.

START THE FREE MONTH

Your Calls, Your Dashboard, Free For Thirty Days

Tell us where you are and what you run. We connect the calls, tag them for a month, and show you the report. The first conversation is about your numbers.

Every call and form tagged for 30 days
Your own dashboard, with your numbers in it
A one-hour walkthrough of every call at day 30

We work with one crane company per service area. If yours is taken, we will say so.

Start My Free Month

Free for 30 days. No ads, no website work, no contract. We reply within one business day.

Thanks. We will reply within one business day to connect your calls.
Something went wrong. Email us and we will set it up by hand.